Among Us is a social deduction game by Innersloth, first released in 2018 and popularised worldwide in 2020 through streamers and online creators. In each round, crewmates complete tasks while impostors secretly eliminate them, and the death moment became one of the game's most recognisable beats. Clips of kills, betrayals and failed escapes spread across short-form video and meme edits, where the sound now works as shorthand for being caught out. Its popularity endures because the game remains widely played and instantly understood by online audiences.