Among Us is a social deduction game by Innersloth, released in 2018, where Impostors secretly eliminate crewmates while the crew completes tasks. The neck twist is one of the game's quick kill animations, and clips of its sharp snap spread widely after the game surged in popularity in 2020 through streams and short videos. Like the Roblox oof and the FNAF jumpscare scream, it became a shorthand for a sudden in-game death in edits and memes. Creators still reuse it because the sound instantly signals betrayal, danger and a round turning against the crew.