This chime is the announcement tone used by Disney Cruise Line, heard on its ships before crew announcements over the public address system. Cruise passengers recognise it instantly from time spent on board, and fans have recorded and shared it online, where it appears in vlogs, trip recaps and soundboards celebrating Disney cruises. Its continued use comes from that instant recognition, as a few seconds of the tone can place a listener on a ship without any explanation, making it a shorthand for Disney cruise holidays and onboard announcements.