Apple Pay launched in 2014 as Apple's contactless payment service for iPhone and Apple Watch, and its short confirmation chime became familiar through everyday tap to pay use. As shopping, prank and flex videos spread on social media, creators began dropping the sound over fake purchases for comic effect. It works much like a ding sound effect, instantly telling viewers a transaction succeeded. That simple audio cue keeps it popular in edits, memes and product videos where a clear payment moment is needed without showing a real checkout.