The line comes from Ridley Scott's Gladiator from 2000, spoken by Russell Crowe as the gladiator Maximus after he defeats a group of fighters in the Colosseum and turns to the crowd. In the film it questions why spectators who came for bloodshed look unsatisfied, and that irony made it easy to lift out of context. It later became a popular reaction clip in sports highlights, gaming videos and meme edits, where it works as a sarcastic response to applause that never arrives.