Arriba el Monterrey is the rallying cry associated with Club de Futbol Monterrey, the Liga MX team from Monterrey, Nuevo Leon, nicknamed Los Rayados for their striped shirts. Supporters use the phrase on banners, chants and social posts to show loyalty before, during and after matches, especially around the Clasico Regiomontano against Tigres UANL. Short clips of the chant spread through fan videos and soundboards, where it became a reusable reaction for goals, wins and rivalry banter, keeping its stadium meaning even outside a live match.