Ashe was added to Overwatch in 2018 as a Damage hero, and her ultimate summons B.O.B., her loyal omnic butler and bodyguard. When activated, she calls him in and he charges forward, knocks enemies up, then stays to shoot as a turret-like presence. The voice line became a favourite clip among players because B.O.B. often steals the moment, securing kills or holding a point while Ashe watches. Fans share the call on its own for edits, streams and reaction videos whenever someone needs backup fast.