Sail was released by American electronic rock project Awolnation in 2010 and appeared on the 2011 album Megalithic Symphony. Its minimal beat, distorted bass and repeated plea to be sailed away made it a favourite for trailers, television spots and online edits. The Unlimited Gravity dubstep remix pushed that mood further into bass music, and short clips circulated widely in the early dubstep era of YouTube and Vine style edits, where its slow build and drop became shorthand for intensity, confidence and impending action.