BanG Dream is a Japanese multimedia franchise created by Bushiroad, centred on girl bands and their friendships, rehearsals and live shows. It grew from manga and anime series into the popular mobile rhythm game BanG Dream Girls Band Party, which helped its music and characters reach a global audience. Short clips linked to the franchise circulate among fans on social video platforms, where they are reused in edits, gameplay posts and reaction videos as a quick way to signal love for the bands and the anime music style.