Bao is a VTuber whose expressive reactions have been clipped and shared widely across streaming and short-form video communities, and this scream meme is one of the most reusable moments from that style of content. Because the yell is so exaggerated and instantly readable, creators reuse it as shorthand for shock, fear, or comic panic without needing any context from the original stream. Its short length also makes it easy to slot into edits, reaction videos, and soundboards, which has helped it keep circulating long after the original clip first appeared online.