Sigma Boy began as a Russian pop song by Betsy and Masha Yankovskaya, released in 2024 and spread quickly through TikTok dances, edits and remixes. Its title played on the long-running sigma male meme, giving creators an instantly recognisable hook for confident or ironic characters. Bass boosted versions soon followed, following the wider bass boost trend of exaggerating low frequencies for impact in short videos. The boosted edit remains popular because the contrast between the youthful vocal and the heavy distortion makes ordinary clips feel dramatically overpowered.