Bayonetta is an action game series developed by PlatinumGames, starring the stylish witch Bayonetta, and the first game was released in 2009. The character is known for confident one-liners and theatrical delivery, which made short voice clips from the series popular on soundboards and in fan edits. This single-word clip spread because it is instantly recognisable to players, easy to drop into a video, and flexible enough for victories, reveals and jokes. It remains in use as a compact, characterful reaction rather than a long quotation.