Online, Bebe Cadum has circulated mainly as a short meme sound rather than as a longer song or scene, which is why it is most often found through meme searches and short-form video edits. Its appeal comes from the recognisable French phrase and its very brief length, making it easy to drop into a punchline without interrupting the flow of a clip. Creators tend to reuse it for cute, clean or unexpectedly wholesome moments, and its repeated use in that context has kept it recognisable even to viewers who do not know any wider background behind the phrase.