The line comes from Friday the 13th, the 2009 horror remake, where it is spoken by Chewie during a lighter moment among the young campers before the film's tension takes over. Because the delivery is so ordinary and out of place in a slasher film, the short clip has been lifted by soundboard users as a standalone joke. It now circulates mainly as a reaction sound for fashion, costume and makeover content, where its contrast with horror gives an otherwise simple reveal a comic twist.