Beedle is a recurring travelling merchant in The Legend of Zelda series, first appearing in The Wind Waker and later returning in Breath of the Wild and Tears of the Kingdom, where players meet him on roads and at stables. His polite, eager shopkeeper manner made his short voice lines popular with fans, who clipped them for streams, edits and reaction videos. The thank you line in particular spread because it is instantly recognisable, wholesome and easy to drop into gaming content, keeping it in use long after its original games.