Beverly Hills, 90210 premiered on Fox in 1990, created by Darren Star and produced by Aaron Spelling, and ran for ten seasons following teens in wealthy Beverly Hills, California. Its instrumental theme, composed by John E. Davis, became one of the most familiar TV openings of the decade as the show turned its young cast into stars. Reruns, reunions and constant 90s nostalgia online kept the riff in circulation, and creators now reuse the short hook whenever they need instant retro television glamour without using any dialogue.