Bing chilling began with a 2021 video of wrestler and actor John Cena speaking Mandarin while promoting a film in China, where he mentioned eating ice cream and pronounced the phrase in a memorable, cheerful way. Clips of the moment circulated online before TikTok creators in 2022 and 2023 turned it into a recurring sound, remix and reaction meme. Its appeal lies in the contrast between Cena's earnest delivery and the randomness of the phrase, which is why editors still drop it into food videos, gaming clips and unexpected reveals.