For The Love of Money was released by The O'Jays on their 1973 album Ship Ahoy and became a major hit as a single in 1974. Written by Philadelphia soul producers Kenny Gamble and Leon Huff with bassist Anthony Jackson, the song warns about greed while its bassline became one of the most sampled and imitated in funk and soul. Decades later it reached a new audience as the theme for the US version of The Apprentice, cementing its link with wealth, business and ambition in popular culture.
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The chant and funky bass intro from For The Love of Money by The O'Jays, used when creators reveal cash, luxury purchases or a big payday moment.
This clip captures the instantly recognisable opening of the soul classic, built around a deep, rolling bassline and a tight rhythm that loops with confidence. A group vocal repeatedly chants the title phrase with echo and attitude, growing more insistent as the groove settles in. There are no full verses, just that hypnotic hook designed to grab attention immediately. It sounds expensive, cool and slightly ruthless, which is why a few seconds are enough to signal wealth, greed or success. Viewers understand the joke or the flex straight away, even without any visual context.