Rawhide began as the theme for the late-1950s western television series of the same name, with its famous cattle-drive chant giving the show its driving rhythm. The Blues Brothers later gave the song a brassy, blues-soaked revival, and their version is best known from the soundtrack to the 1980 film The Blues Brothers. Online, short clips of the chorus have become a handy shorthand for getting a group moving, which is why the chant still pops up in travel videos, comedy edits and meme soundboards decades later.