Bluey premiered in Australia in 2018, created by Joe Brumm, and became a global hit for its short episodes about imaginative play and family life. Muffin Heeler, the three-year-old cousin of Bluey and Bingo, quickly became a fan favourite for her loud, stubborn and chaotic energy. Clips of her biggest reactions were lifted from episodes and shared as isolated sounds across meme pages and editing communities, where this ahh turned into shorthand for a disproportionate response to a very small problem.