Bob Evans is an American restaurant chain founded in 1948 in Ohio, and 'down on the farm' has been its signature advertising tagline for decades. The warm, homestyle jingle appeared across the brand's television commercials, tying its sausage, biscuits and country breakfasts to an idealized farm life. Clips of the tagline later circulated online as a reaction sound, where its earnest wholesomeness became the joke itself. Editors now reach for it whenever they want an instant hit of Americana, sincerity or tongue-in-cheek rural charm.