Bob the Builder began as a British stop-motion children's television series in the late 1990s, following builder Bob and his talking machines as they tackled construction jobs. Its theme song, built around the catchphrase Can we fix it? Yes we can!, became a hit in its own right and a lasting piece of childhood nostalgia. Shared widely in memes, reaction edits and throwback compilations, the tune now works as shorthand for teamwork, fixing things and cheerful determination, which keeps it popular with both nostalgic adults and new young audiences.