Qui veut gagner des millions is the French adaptation of the international Who Wants to Be a Millionaire format, in which contestants answer increasingly difficult multiple-choice questions for larger cash prizes. The phrase bonne réponse, meaning good answer, is part of the show's familiar rhythm, marking the shift from suspense to success as the game moves to the next question. Clips of its correct-answer moment circulate online because the format is widely recognised across countries, and creators reuse the sound to signal that a guess was right without needing any explanation.