The line comes from Brian Collins, a Ball State University student who was presenting a sports segment in 2005 when he delivered the phrase with unexpected enthusiasm during a basketball highlight. A clip of the broadcast spread online in the early days of viral video, long before short-form platforms existed, and viewers kept sharing it because his delivery was so earnest and memorable. It later became a staple reaction sound for sports edits, gaming clips and comedy videos, where it still signals that something impressive or absurd has just happened.