The phrase became famous through FPS Doug, a character from the Canadian web series Pure Pwnage that started in 2004, known for shouting it during first person shooter games. Clips of the line spread across early gaming forums and video sites, and players began quoting it in Counter Strike and other shooters whenever they scored a headshot. It later became a staple soundboard clip for montages and meme edits, surviving because the line instantly signals skill, luck and over the top celebration in competitive gaming culture.