It became known through TikTok edits where the chicken on tree screaming clip is dropped over chaotic moments, often alongside phonk tracks and exaggerated reaction cuts. The short scream works because it is instantly recognisable as animal panic, so creators reuse it as a punchline rather than a background effect. Its spread was driven by short-form reposts and soundboards, where the same Faaaah-style scream keeps appearing in new compilations, keeping the joke alive long after the original video faded.