The phrase became famous through RoboCop, the 1987 science-fiction film, where it recurs as a brash television catchphrase in the movie's satirical media broadcasts. Viewers picked it up as a shorthand for cheap, shameless consumerism, and it later resurfaced online as a reaction sound for bargains, low prices and deliberately bad purchases. Because the line is short, instantly recognisable and delivered with straight-faced confidence, it works without context and has stayed popular in short-form videos, streams and meme edits.