The Price Is Right is a long-running American television game show, with its current version premiering in 1972, built around contestants guessing prices of prizes. Its buzzer became familiar through decades of overbids, wrong guesses, and losing moments broadcast to large audiences. As clips moved online, creators borrowed the sound as a universal shorthand for an incorrect answer, separating it from the pricing games themselves. It remains popular because it needs no context, works across quiz and fail formats, and carries instant authority from the show.
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The Price Is Right buzzer sound effect is the harsh wrong answer buzz from the game show, used in videos and memes to mark a fail or bad guess.
This is the classic wrong-answer buzzer from The Price Is Right, a short, loud, low-pitched electronic buzz that cuts in instantly and lasts just over a second. It has a flat, grating tone with no melody, designed to be unmistakable over studio applause and contestant reactions. In edits, that harshness is the point, as it instantly signals that a guess, answer, or attempt was completely wrong. Viewers recognise the failure before anyone explains it, which gives the moment a comic, game-show finality and makes even small mistakes feel dramatically overruled.
