Candy Crush Saga launched on Facebook in 2012 and on mobile shortly after, becoming one of the most downloaded puzzle games ever. The Sugar Crush bonus plays when a player finishes a level with moves left, converting them into striped candies for extra points while the famous announcement rings out. Clips of the jingle became a staple reaction sound online, used wherever a win needs extra sweetness. Like the iconic game notification or the classic pop effect, it works because everyone recognises the feeling of a level complete.