The line is associated with Mori Calliope, the reaper-themed VTuber known as Calli from Hololive English, whose dry humour and deadpan delivery made short voice clips easy to reuse. Fans clipped the phrase from streams and shared it in edits, memes and reaction videos, where it works as a quick denial after an awkward moment. Its appeal has lasted because it needs no context: the tone alone tells viewers to ignore what just happened, making it a handy shorthand for creators covering up a mistake.