CaseOh built a large following streaming games on Twitch and TikTok, where his over the top live reactions are frequently clipped and reposted. This 'what is that' moment spread as a standalone meme audio because the question works out of context for almost any strange visual. Fans use it alongside other short reaction staples that dominate gaming edits and soundboard collections. Its staying power comes from CaseOh's distinctive delivery rather than the original game, so new viewers recognise the voice even without knowing the stream it came from originally.