The clip comes from Martín Cirio, the Argentine creator known as La Faraona, whose exaggerated live rants and catchphrases circulated widely on Instagram and YouTube in Spanish speaking communities. His call for Celine and the percha became a repeatable catchphrase, often written as perxa or laka percha in reposts. Fans clipped the moment into a standalone audio for stories, edits and group chats, where La Faraona lines are quoted like sitcom dialogue. It remains used because the wording is instantly recognisable even without the original video context.