This meme sound is widely associated with René Malleville, the outspoken Marseille supporter and media personality known for emotional football rants in French. Online, the short "c'est honteux" clip spread beyond sports clips into general reaction edits, where it is used like a shocked sound to express disgust, anger, or disbelief. Its staying power comes from how quickly the line communicates outrage: even out of context, the tone is instantly readable and easy to drop into memes, TikToks, and commentary videos.