The clip comes from Les Guignols, the long running French satirical puppet show that caricatured politicians and celebrities on television. Its George W. Bush puppet became known for blunt, naive remarks, and this line sums up the show's style of turning political frustration into a short catchphrase. Shared later on soundboards and in French speaking meme culture, it survived the show itself because the sentence is instantly quotable and easy to drop into any conversation about a foolish decision or statement.