Charles Leclerc, the Monegasque Formula 1 driver for Ferrari, became a regular source of reaction clips through his emotional team radio messages during races. This extended NOOOO circulated on social media and soundboards as a shorthand for sporting heartbreak, especially among F1 fans who associate Leclerc with fast qualifying laps followed by strategy errors, mechanical issues or late crashes. Its popularity grew beyond motorsport as creators reused the scream for any unlucky moment, turning a specific radio outburst into a general scream meme for frustration and disbelief online.