The phrase comes from the Indian animated series Chhota Bheem, where the villain Takia chants chin tapak dam dam while using magic. Clips of the line resurfaced on Instagram Reels and TikTok in 2024, where editors isolated the chant and reused it far outside the cartoon. Its simple rhythm and recognisable delivery made it easy to loop, remix and drop into unrelated videos, turning an old children's show moment into a widely shared meme sound across Indian social media.