Online, chupeta de baleia circulates as a short Portuguese-language meme clip shared through soundboards and short-form video edits, where its appeal is less about a single source than about the phrase itself. The image of a whale pacifier is instantly odd, easy to remember and easy to repeat, so creators reuse it as a running joke, a reaction sound and a filler line between sillier moments. Its ten-second length also suits quick edits, helping it stay in rotation long after its first viral moment.