Ciao Churu is a lickable puree treat for cats made by Japan's Inaba Pet Food, and its television commercials became famous for their earworm songs and eager cats. This clip comes from the summer 2021 commercial known as the standing Churu edition, shared from Inaba's official cat channel. Clips of cats rising on their hind legs to reach the tube helped the tune spread online beyond advertising, and it remains a go-to sound for pet lovers recreating that same excited feeding moment at home.