The Cloaker is a special enemy in Payday 2, the co-op heist shooter released by Overkill Software in 2013. Known for hiding, charging at high speed and knocking players down with a kick, he delivers taunts during attacks, including this difficulty tweak line. Clips of his ambushes spread through YouTube, Twitch and gaming forums, and the quote became shorthand among players for any moment when a game punishes you without warning. Its distorted delivery makes it easy to reuse outside the game as a reaction sound.