Commercial Pictures was the production company behind Clownhouse, the 1989 American horror film written and directed by Victor Salva about three brothers terrorised by escaped mental patients dressed as clowns. The company's ident became linked to the film as home video copies circulated, and later clips were shared online as part of broader interest in obscure VHS horror intros. It remains in use because short production logo sounds are easy to reuse as instant period markers, signalling an old, unsettling movie before the main footage begins.