Hammy is the hyperactive squirrel from DreamWorks' animated film Over the Hedge, released in 2006, whose frantic energy made him a natural source for short reaction clips. On soundboards, this cookie-themed moment has been trimmed to under a second and reused as a notification-style alert rather than a long movie quote. Its appeal is simple: the character is instantly recognisable to animation fans, the sound is short enough to loop or drop into edits, and the food connection makes it an easy shorthand for excitement, hunger, or a treat.