Cooper Gay is shared online mainly as a named meme clip on soundboards and in short-form edits, where its distinctive name makes it easy to find and remember. Because the clip is short and self-contained, creators can reuse it across very different videos without needing to explain it, and viewers who recognise it instantly understand it as a playful reaction. That repeatability has kept it in circulation as a familiar shorthand joke, rather than a one-off sound that fades after a single trend.