CoryxKenshin built a large YouTube following through horror gameplay, comedy reactions and series where his scared responses became shareable moments in their own right. Momo spread separately as a viral horror image in the late 2010s, attached to creepypasta stories and prank edits. Clips combining a familiar creator with that image travelled easily through meme pages and soundboards, where they could be reused without context. It remains popular as a scream meme because the reaction signals fear instantly, even when the viewer has never seen the gameplay or the original Momo posts that inspired it.