Craque Neto is a former Brazilian footballer who became one of Brazil's most outspoken television sports presenters, known for his loud and passionate commentary on football. His expression 'Que fase' caught on with Brazilian football fans as a shorthand for disbelief at a bad run of form, a poor performance or an absurd moment on and off the pitch. Shared as short clips on social media and messaging apps, it moved beyond football into everyday meme culture, where it is now used to react to any embarrassing, unlucky or hard-to-believe situation.