Crazy Taxi began as a Sega arcade game in 1999 before its popular Dreamcast port in 2000, built around picking up fares and racing recklessly through a city against the clock. Its loud announcer and energetic presentation made its title call instantly recognisable to players. Clips of that shout later circulated on soundboards and in short video edits, separated from gameplay and used on its own. It remains popular because it captures the game's whole attitude, wild driving for money, in under three seconds.