Cuphead was released in 2017 by Studio MDHR, a run and gun game famous for its hand drawn 1930s cartoon look and big band jazz soundtrack by Kristofer Maddigan. Short in game stingers like the flag raise became easy to lift for edits because they are clean, short and instantly recognisable to players. As Cuphead clips and boss fight videos spread on YouTube and social media, the jingle moved beyond the game into meme edits and reaction videos as a shorthand for clearing a stage or earning a win.