Cyka blyat is a well known Russian profanity phrase that became strongly associated with Counter-Strike and other online shooters, where voice chat clips of angry Russian speaking players were widely shared and parodied. English speakers adopted it as a shorthand for gaming rage even without understanding the literal meaning, and adding bitch at the end made the insult clearer to an English audience. It has since circulated on meme pages, streams and soundboards as a generic angry gamer reaction, separate from any single match or creator.