The elongated reaction is closely associated with the Damn Daniel meme, a viral video series from 2016 in which a friend repeatedly praised Daniel's white Vans with the catchphrase Damn, Daniel. Shared widely on Vine, Twitter and YouTube, the short clips turned a simple compliment into a repeatable reaction format. Creators later stretched the word for emphasis, using the longer version to react to anything stylish or impressive. Its simple, instantly recognisable delivery is why it still appears in edits, reaction videos and short-form posts today.