Darth Vader is the central antagonist of the Star Wars films created by George Lucas, first appearing in 1977 and voiced by James Earl Jones. His short affirmative lines have been isolated as soundboard clips for decades because the voice is instantly identifiable even without context. This particular phrase circulates on meme and reaction boards as a dry confirmation, used in place of a plain yes. Its popularity comes from the contrast between the trivial moment being approved and the character's reputation for absolute authority.