The sound is tied to online creator Dasha Koreyka, whose loud, expressive reactions have made her a recognisable figure in Russian-language streaming and short-form video. The isolated scream has circulated separately from its original clip as a ready-made reaction, shared on soundboards and reused by editors who need an instant burst of panic. Because it needs no context or translation, it still works as a universal signal for shock, embarrassment and exaggerated fear.